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Service

User research

To design successful products and services, you need to understand the needs of the people who might use them.

And you need to make sure what you deliver meets those needs.

That's why we do user research.

Activities

Participant recruitment

We source research participants through our recruitment partners, or with online tools.

Discovery research

Asking open questions, revealing opportunities for your org to add value to peoples’ lives.

Usability testing

Can they use it? Yes they can. Or maybe they can’t. In which case you need to know, now.

Concept testing

Exploring, refining and validating solution ideas with input from users.

Product experiments

Running quantitative tests to optimise your product and reveal what actually works.

Client's say...

Panda's approach to researching user needs and engaging with stakeholders to define and design solutions has been resourceful and pragmatic. Their work has given us confidence that the solutions can be delivered and make a significant and positive impact.

Head of Transformation and Improvement at Torfaen County Borough Council

Outputs

Personas and needs

Who are they? What are their goals? What do they need from your product or service?

Experience maps

How do they currently achieve their goals? Where are opportunities to improve the experience?

Opportunity statements

‘How might we’ statements provide teams with the perfect springboard for innovative ideas.

Recommendations

What we learned in research and what you ought to do next. We are consultants after all!

User research in action

I was relatively new to user-research, but working with Panda has given us the confidence to put discovery research at the heart of product development.

Ben Dunn - User Experience Lead, Parmenion Capital Partners

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